Companies have long engaged in fierce head-to- head competition in search of sustained profitable growth. They have fought for competitive advantage, battled over limited markets, and struggled for differentiation. However, leading companies succeed not by battling competitors, but by creating “blue oceans” of uncontested market space. BOS is a strategy development framework designed for the sole intention of arriving at innovative strategies. Emanating from the INSEAD Business School after a decade long study of 150 strategic moves spanning more than 30 industries over 100 years, its primary aim is not to seek out strategies designed to out-perform the competition, but to create new market space through the simultaneous pursuit of differentiation and low cost.
Determining whether your organisation is in need of an innovative strategy may be as simple as answering yes to one or more of the following questions: